A Copywriter Specializing in Writing Emails and Autoresponders for the Software Industry

That's me, Swiss Luster of Swiss Copywriting Service.

I understand the typical buyer’s journey and can quickly adapt that understanding to your sales cycle. I understand the thought behind why your reader would sign up for a free trial or opt-in for a webinar. The questions he or she wants answered.

Why should you hire me?  I have a combination of industry experience and copywriting know how. You get the benefit of both. And I apply all my experiences, whether they're software related or not to every copy I write.

Software Experience

20 years hands-on experience with over a dozen software systems from supporting the designer, developers, testers, to being an end-user myself; means I can get up to speed quickly on your product specifications, when hired to write your email marketing copy.

The common theme ... writing emails to communicate.  I wrote a lot of emails. And interacted with various applications to meet my daily responsibilities.

The apps used includes but not limited to (Maestro, Outlook, MS Office, ServiceNow, Beeline, JIRA, and Cognos Report Net). Because I've used these products and many other, I know what question or problem your buyers may be looking to solve.

Email Copywriter 

Professionally trained by American Writers’ & Artist, Inc. (AWAI).  Completed programs that give me the foundation in direct response, persuasive copywriting. Then honing in on programs specific to B2B industry and Email copy.

Quality programs like

  • Email Copy Made Easy which focuses on writing persuasive Autoresponder series that get opened, get read, and get click-through

  • 12 Weeks to B2B Copywriting Mastery developed and lead by an award-winning B2B Copywriter

  • Writing Email Copy for B2B Companies delves into the art and science of constructing actionable emails for B2B clients like

I’m not done yet!

As I continue to deepen my knowledge of email and B2B marketing … I will share these learnings with you – through the emails I write.

Take a look at the email services offered then go ahead and contact me to set up our first meeting.

I look forward to getting to know you!